Faktor yang Mempengaruhi Perkembangan Industri Kreatif Subsektor Seni Kriya di Banjarmasin

Abstract

This research is conducted to know the factors that influence the development
of creative industries craft sub-sector in Banjarmasin and How the condition of SDA,
HR, technology, Marketing, and Capital, And how its influence and what the right
development strategy what is the correct development

The data used is Primary data obtained through a questionnaire, interviews,
and observations on the creative industries sub-sector craft art in Banjarmasin by using
descriptive analysis and SWOT analysis.

The results showed that the condition of natural resources and human resources
is sufficient, but the quality is still low, then the technology used is relatively traditional.
Simultaneously, the marketing conditions are not broad, then the capital employed is
still small because it is only limited to own wealth and family. Factors affecting the
development of creative industries craft sub-sector in Banjarmasin are SDA, SDM,
technology, Marketing, and capital are interrelated and each other. A strategy that can
be used based on SWOT is a horizontal strategy, which means that the creative industry
should be more expansive in its business.