Analisis Faktor yang Berpengaruh terhadap Pilihan Kunjungan Pariwisata Pasar Terapung di Kota Banjarmasin

Abstract

This study aims to (1) find out the dominant factor determining tourist visit to the tourism
object of Siring Tendean Floating Market and Muara Kuin Floating Market in
Banjarmasin City; and (2) to know knowing the preferences of tourists on the choice of
visits to the Siring Tendean Floating Market and Muara Kuin Floating Market
Research respondents are five respondents who are considered to affect the development
and development of Tourism in Banjarmasin City that can be used in the data processing.
Data is processed by using AHP (Analytical Hierarchy Process).
The results of this study indicate that mileage, Accommodation, and characteristics are
factors or criteria that can affect the interest of tourists and the people of Banjarmasin
City to visit the attractions of the Floating Market Siring Tendean and Muara Kuin
Floating Market with a reference sequence of 62% for Feature Typical, 24% for
Distance, and last 14% for Accommodation. From these factors to the preferences of the
choice of tourists to the will of visits to the Floating Market Siring Tendean Ascension
74% and Muara Kuin Floating Market of 26%. With the conclusion Siring Tendean
Floating Market is more dominant that is equal to 74%