Dampak Minimarket (Alfamart Dan Indomaret) terhadap Tingkat Pengeluaran dan Pola Konsumsi Masyarakat di Kecamatan Kertak Hanyar

Abstract

This research is conducted to know: (1) minimarket impact on society expenditure
level in Kecamatan Kertak Hanyar. (2) change of social consumption pattern after the
minimarket. The analysis method used is a paired t-test. The research variable is the
level of public expenditure before and after there minimarket in Kecamatan Kertak
Hanyar. The data source is the primary data obtained through direct interviews with
the people who shop in the minimarket using questionnaires. The results of the
calculation using paired t-test showed a decrease in the expenditure level of the
shopping community in the traditional market after the minimarket and the shift of
consumption patterns from the conventional market to the minimarket.