Analisis Willingness To Pay Pada Wisata Bukit Matang Kaladan Desa Tiwingan Lama Kecamatan Aranio Kabupaten Banjar Kalimantan Selatan
Keywords:
Willingness to Pay (WTP), Bukit Matang Kaladan, Travel CostsAbstract
This research was conducted to find out: (1) To analyze the willingness of
tourists to pay (Willingness to Pay) in Bukit Matang Kaladan Tourism (2) To find out
whether factors of education, income, number of family members, and travel costs affect
travel value (Willingness to Pay) Bukit Matang Kaladan Tourism. (3) To find out the
most dominant factors influencing tourists' willingness to pay (Willingness to Pay)
towards the Bukit Matang Kaladan attraction.
The analytical method used is the Willingness to Pay (WTP) and Regression
approach with research variables: education, income, number of family members, and
travel costs. According to the criteria using a questionnaire, the data source is primary
data obtained through direct interviews with Bukit Matang Kaladan tourists.
The calculations using the Willingness to Pay (WTP) and Regression Approach
method show the average willingness to pay is Rp 11,260. If there is an increase in
quality, the average amount that is willing to be added by respondents is Rp. 7,760. The
average willingness to pay respondents to travel to Bukit Matang Kaladan is Rp. 19,020.
This study's significant variables are education, income and travel cost, and the
insignificant variable is the number of family members. At the same time, the most
dominant factor in this study is travel costs.
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