Pengaruh Tarif, Jam Kerja dan Jumlah Orderan Terhadap Pendapatan Driver Go-Jek di Kota Banjarmasin
Keywords:
Tariff, Working Hours, Order Amount, Income of GO-JEK DriversAbstract
This research was conducted to (1) analyze the effect of tariffs, working hours, and
the number of orders on GO-JEK drivers' revenue in Banjarmasin City; (2) determine which factors predominantly influence the income of GO-JEK drivers in Banjarmasin City.
This study indicates that tariffs and the number of orders individually (partially) and
jointly (simultaneously) have a positive and significant effect on the revenue of GO-JEK
drivers in Banjarmasin City. In contrast, working hours have a negative and insignificant impact on GO-JEK drivers' income in Banjarmasin City. The most dominant factor
influencing GO-JEK driver revenue is a tariff.
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